A company name change

A company name change can be profitable for a variety of reasons. It can help rebrand the company, reposition itself in the marketplace, attract new customers, refresh its image or resolve negative associations with the old name.

However, success depends on several factors, such as timing, the effectiveness of the new name and how well it is communicated to customers and shareholders.

Target market segmentation

Identify and divide your target market into different segments based on demographics, behaviors, needs or other relevant criteria’s. Then tailor your message and strategies to each segment.

The best marketing strategies vary depending on the industry, the product, target market and competition. It is often useful to use a mix of different strategies and adjust them based on ongoing evaluation and market trends.